When Not just as much of a household identify as Rolex, perhaps, Audemars Piguet offers another thing to would-be wearers: a sense of exclusivity that may only include becoming somewhat under the radar. From the late 1960s, Rolex began to experiment with various dial and bezel layouts for that Daytona. https://www.watchesworld.com/a-history-of-watch-reference-numbers/